Hey beauty lovers! Today I’m diving into CoverGirl’s Lash Blast Cleantopia Volume Mascara in 780 Black Brown Frost. As someone who’s tried practically EVERY mascara on the market, I was excited to put this clean, vegan formula to the test. After using it for several weeks, I’ve got some THOUGHTS to share!
First Impressions
When I first grabbed this mascara, I noticed the chunky tube design typical of the Lash Blast line. The Black Brown Frost shade caught my attention because it’s not your typical jet black – perfect for those wanting a slightly softer look.
The brush is pretty massive – definitely on the larger side compared to other mascaras. It’s full and designed to grab every lash, but I immediately wondered if it might be TOO big for some eye shapes.
Application Experience
Applying this mascara was mostly straightforward. The brush, while large, did a good job at coating my lashes from root to tip. I noticed right away that it’s definitely more focused on VOLUME than length. If you’re looking for super long, wispy lashes, this might not be your best bet.
One thing I did notice – the brush sometimes carried too much product. I had to wipe excess off on the tube rim a few times to avoid clumping. Not a dealbreaker, but worth mentioning!
The formula is on the wet side when new. This makes it easier to build up, but you might need to be careful about smudging during application.
The GOOD Stuff
Let’s talk about the WINS with this mascara:
- It really does add impressive volume! My lashes looked fuller and more dramatic after just two coats.
- The clean, vegan formula is a huge plus if you have sensitive eyes or care about using more natural products.
- The Black Brown shade is perfect for daytime wear – less harsh than black but still defined.
- Removal was SUPER easy! This is a major win in my book. No scrubbing or losing lashes – just a warm cloth or makeup wipe takes it right off.
- No weird mascara smell! Some mascaras have that chemical scent, but this one doesn’t.
The Not-So-Great
Being completely honest, there are some issues I encountered:
- FLAKING! This was the biggest problem. By midday, I noticed little black specks under my eyes. Not cute.
- It smudges pretty easily, especially on hot days or if you touch your eyes at all.
- The “frost” aspect mentioned in the name? Basically non-existent. Don’t buy this expecting any sort of shimmer effect – it’s just a standard brown-black.
- Some users received dried-out products. While mine was fine, this seems to be an issue based on other reviews.
- The brush size can be tricky for smaller eyes or getting those inner corner lashes.
Wear Time & Performance
In terms of staying power, this mascara is pretty middle-of-the-road. On a normal day (not too hot, not crying through a sad movie), it lasted about 6-7 hours before I noticed significant flaking or smudging.
The volume effect remained impressive throughout wear, though. My lashes still looked fuller even after hours of wear – the issue was more about the formula transferring to the under-eye area.
Is It Worth The Money?
At its price point (typically around $11-13), this mascara sits in the mid-range of drugstore options. For a clean, vegan formula, that’s not bad at all!
However, the flaking and smudging issues make me question whether it’s worth even that price. There are other clean mascaras on the market with better staying power.
Who Would Love This Mascara?
This mascara would be great for:
- People with sensitive eyes who need a gentle formula
- Those who prioritize easy removal
- Anyone wanting a softer look than jet-black mascara provides
- People who value clean, vegan beauty products
- Those who don’t mind touching up throughout the day
It’s probably NOT ideal for:
- All-day wear without touch-ups
- Super hot or humid climates
- People who want lengthening over volume
- Those with very small eyes who might struggle with the large brush
Application Tips
If you do decide to try this mascara, here are some tips to get the best results:
- Wipe the brush on the tube rim before applying to avoid clumping
- Use a lash primer underneath for extra staying power
- Set your under-eye area with powder to prevent smudging
- Keep a cotton swab handy for quick touch-ups throughout the day
- Apply in thin layers rather than globbing it on at once
The Verdict
CoverGirl’s Lash Blast Cleantopia Mascara has some definite pros – the volume it delivers is impressive, and the clean, vegan formula is a big win for conscious beauty lovers. The easy removal is also something I REALLY appreciate after years of scrubbing at stubborn mascaras!
But those flaking and smudging issues? They’re kind of dealbreakers for me, especially when there are other options out there that don’t have these problems.
I’d give this mascara a solid 6.5/10. Not terrible, but not amazing either.
Would I Repurchase?
Probably not. While I appreciate the volume and the clean formula, the flaking and smudging are just too annoying to deal with daily. I need a mascara I can trust to stay put!
Final Thoughts
The CoverGirl Lash Blast Cleantopia Mascara shows promise with its clean, vegan formula and volumizing capabilities. But it seems CoverGirl still has some formulation issues to work out before this becomes a staple in my makeup bag.
If you’re willing to deal with some touch-ups throughout the day and value the clean ingredients above all else, it might be worth trying. But if you need reliability and all-day wear, you might want to look elsewhere.
Have any of you tried this mascara? I’d love to hear your experiences! Does it flake on you too, or did I just get a weird batch? Drop your thoughts in the comments!
And remember – makeup should be FUN, not frustrating. If a product isn’t working for you, it’s not YOU, it’s the product! Keep experimenting until you find your perfect match. ✨
Buy on Amazon: Here
