As a beauty expert with years of experience evaluating makeup products across all price points, I’ve had the opportunity to test countless blushes on the market. Today, I’m diving deep into one of the most enduring drugstore classics: COVERGIRL Cheekers Powder Blush in the shade Brick Rose. This small but mighty compact has developed something of a cult following over the years, with devoted users who stock up whenever they can find it. But does it truly deserve its reputation as an affordable gem in the cosmetics world? Let’s explore this product in detail to help you determine if it deserves a spot in your makeup collection.
Product Overview
COVERGIRL Cheekers is a line of compact powder blushes that has been on the market for decades. The Brick Rose shade specifically is a warm, muted rose color with subtle brick undertones that promises to add natural-looking warmth to the cheeks. Packaged in COVERGIRL’s signature small blue compact, this product is designed to be both affordable and portable.
Color Analysis
The shade name “Brick Rose” aptly describes the color – it’s a sophisticated blend of rose and warm brick tones that occupies that perfect middle ground between pink and terracotta. Based on customer feedback, this appears to be a versatile shade that works particularly well for light to medium skin tones.
It’s worth noting that several customers mentioned discrepancies between the color shown in online images and the actual product. The online images tend to depict Brick Rose as lighter and more pink-toned than it appears in person. In reality, the product has deeper, more pronounced brick undertones. This is important to keep in mind when purchasing online – the true color has more warmth and depth than many images suggest.
Application and Texture
The Cheekers formula features a finely-milled powder texture that applies smoothly to the skin. According to customer feedback, the pigmentation level is ideal – it provides enough color to make an impact but isn’t so intense that it’s easy to overdo. Multiple reviewers mentioned that “a little goes a long way,” suggesting good pigment payoff that allows the small compact to last surprisingly long.
The blush builds beautifully, allowing for versatile application from a subtle flush to a more pronounced look. This buildability makes it adaptable for different seasons – several reviewers mentioned using a lighter application in winter months and building up to a more vibrant look during summer when they have more natural color in their complexion.
Blendability and Versatility
One of the most praised aspects of this blush is its exceptional blendability. The powder formula diffuses effortlessly into the skin, creating a natural-looking flush rather than sitting on top of the skin in a powdery or patchy manner. This seamless blending quality is often associated with higher-end products, making this an impressive performer at its price point.
Beyond its primary use as a cheek color, multiple customers have discovered that Brick Rose works beautifully as an eyeshadow, particularly when used in the crease or outer corners of the eyes. This versatility adds significant value to the product, as it can pull double-duty in your makeup routine. One reviewer specifically mentioned that it blends wonderfully with brown, taupe, and tan eyeshadows, helping to “pull together and colorize” the face cohesively.
Longevity and Wear
Impressive staying power is another consistent theme in the customer feedback. Many users report that the blush wears “nearly all day,” which is noteworthy for any powder blush, let alone one at this price point.
The formula does have some limitations in extreme humidity, with wear time decreasing somewhat in very humid conditions. However, one resourceful customer shared a tip to extend wear time in humid weather: gently patting the blush area with a high-quality paper towel (specifically mentioning Viva brand) to absorb excess moisture and perspiration.
The blush performs exceptionally well when paired with powder foundation and finishing powders, whether they’re highlighting or transparent setting powders. This versatility in pairing with other face products makes it adaptable to various makeup routines and preferences.
Value Proposition
Perhaps the most compelling aspect of COVERGIRL Cheekers in Brick Rose is its remarkable value. Priced significantly lower than prestige brand alternatives, this product delivers performance that many users compare favorably to blushes costing four times as much. Multiple reviewers expressed that they found this blush performed better than some department store counter options they had tried.
The small compact size might initially seem like a drawback, but the concentrated pigmentation means that even this modest amount of product lasts for a considerable time with regular use. Several customers mentioned purchasing multiple compacts at once—not because they use them up quickly, but because they’re concerned about potential discontinuation of their favorite shade.
Shade Versatility
Brick Rose appears to be somewhat of a chameleon shade that adapts well to different skin tones and seasons. In winter, it provides a natural flush of color to brighten paler complexions, while in summer, it can be built up to complement sun-kissed skin. This adaptability makes it a practical year-round option that doesn’t need to be swapped out with the changing seasons.
The color is described as “flattering” and “natural-looking” by multiple users, suggesting that it enhances rather than overpowers the natural complexion. This quality is particularly valuable in a blush, where the goal is typically to create a believable flush rather than an obviously made-up appearance.
Product Loyalty and Availability
A striking theme among the reviews is the intense product loyalty demonstrated by Brick Rose users. Multiple reviewers mentioned using this specific shade for years, with some describing themselves as “hoarders” of the product. This level of dedication to a single makeup item speaks volumes about its performance and reliability.
Several customers expressed concern about potential discontinuation, indicating that Brick Rose has become increasingly difficult to find in physical retail locations. This scarcity has driven customers to seek it out online, with many expressing relief and gratitude at finding their beloved shade available through Amazon.
Comparison to Other Blushes
While specific comparisons to other blush products weren’t extensively detailed in the customer feedback, there were repeated mentions that this blush outperforms both its drugstore competitors and many higher-end options. The combination of natural color payoff, excellent blendability, and impressive wear time puts it in competition with products well outside its price bracket.
It’s worth noting that within the COVERGIRL Cheekers line, Brick Rose appears to be a standout shade with particular devotion from its users, even compared to other colors in the same formula.
Packaging and Practicality
The COVERGIRL Cheekers compact is small, lightweight, and practical for everyday use and travel. While the packaging isn’t luxurious, it’s functional and maintains the product’s affordability. The compact size makes it easy to slip into even a small makeup bag or purse for on-the-go touch-ups.
Some might find the compact too small or basic compared to more premium packaging, but most reviewers seem to appreciate its practicality and focus on the quality of the product inside rather than its exterior presentation.
Potential Drawbacks
While the overwhelming majority of feedback was positive, a few potential drawbacks emerged:
- Color accuracy in online listings: Several customers mentioned that the color shown online was significantly different from the actual product, leading to disappointment and returns. The actual Brick Rose shade appears to be darker and more brick-toned than many online images suggest.
- Availability issues: Multiple customers mentioned difficulty finding this specific shade in physical stores, suggesting possible supply chain or discontinuation concerns.
- Humidity sensitivity: While the blush generally has good staying power, its longevity is reduced in very humid conditions without specific adaptations (like the paper towel blotting technique mentioned earlier).
Who This Blush Is Perfect For
Based on the collected feedback, COVERGIRL Cheekers in Brick Rose would be ideal for:
- Those with light to medium skin tones seeking a natural-looking, versatile cheek color
- Makeup users who appreciate multipurpose products (as both blush and eyeshadow)
- Anyone seeking high-quality performance at an affordable price point
- Those who prefer buildable formulas that can be adjusted from subtle to more pronounced
- Makeup enthusiasts looking for a reliable, everyday blush that pairs well with various other products
Who Might Want to Look Elsewhere
This might not be the best choice for:
- Those seeking an extremely bold or trendy blush color (this is more of a classic, versatile shade)
- Individuals with very deep skin tones, as no reviews from this demographic were present
- Those who make purchasing decisions based solely on online color representations without reading reviews
- People who prioritize luxury packaging over product performance
Final Verdict
COVERGIRL Cheekers Powder Blush in Brick Rose stands as a remarkable testament to the fact that excellent makeup doesn’t necessarily require a premium price tag. This modest compact delivers sophisticated color, impressive blendability, noteworthy longevity, and versatile application options—all at a fraction of the cost of prestige alternatives.
The passionate loyalty demonstrated by long-term users speaks volumes about the product’s consistent performance and reliability. While online color representation issues and occasional availability concerns present minor challenges, these don’t detract from the blush’s exceptional quality-to-price ratio.
For anyone seeking an affordable yet high-performing blush that provides natural-looking color and impressive wear time, COVERGIRL Cheekers in Brick Rose deserves serious consideration. It exemplifies the best of drugstore makeup—proving that sometimes, the most unassuming products deliver the most impressive results.
Rating: 4.7/5 Stars
Pros:
- Exceptional value for money
- Natural-looking, flattering color
- Excellent blendability
- Impressive longevity for the price point
- Versatile use as both blush and eyeshadow
- Buildable formula adaptable for different seasons
Cons:
- Online color representation often inaccurate
- Increasing difficulty finding in physical stores
- Slight reduction in wear time in very humid conditions
As a beauty expert who has tested products across all price points, I can confidently state that this humble drugstore gem performs on par with—and sometimes better than—many products several times its price. COVERGIRL Cheekers in Brick Rose proves that sometimes the best beauty finds are hiding in plain sight at your local drugstore or just a click away online.
Buy on Amazon: Here
