Let me tell you about this little stick of MAGIC I’ve been using forever! I’ve tried tons of concealers over the years – from super cheap to “why did I spend that much on makeup?!” expensive – and I keep coming back to this COVERGIRL Smoothers Concealer. It’s seriously one of those products that beauty brands keep trying to get us to replace with fancier, pricier options, but honestly? Sometimes the classics just WORK BETTER.
First Impressions & Packaging
The concealer comes in a lipstick-style tube that’s super simple to use. Nothing fancy here – it’s practical, portable, and gets the job done. The packaging may vary (they mention that right on the product info), but the formula inside stays consistent. At 0.14 ounces, it’s not the biggest concealer in the world, but a little goes a long way with this product!
One thing to note – several reviewers mentioned receiving damaged products where the stick was broken or melted. This seems to happen more often during summer shipping or if packages sit in hot delivery trucks too long. Not great, but it’s a problem with shipping rather than the product itself.
Application & Texture
This concealer has the consistency of a lipstick but works as a concealer – which makes it SO easy to apply! Just swipe it on, blend with your finger or a brush, and you’re good to go. The creamy texture means it:
- Glides on smoothly without tugging at your skin
- Blends easily into your foundation or bare skin
- Doesn’t feel dry or cakey like some stick concealers can
- Has enough slip to work with but doesn’t slide all over your face
I find the texture particularly great for those of us who aren’t 20 anymore! It doesn’t settle into fine lines as badly as many other concealers. That’s probably why so many reviewers mentioned they’ve been using it for DECADES!
Coverage & Finish
The coverage level is what I’d call medium but buildable. It’s not going to completely hide a massive breakout or the darkest under-eye circles in one swipe, but you can layer it without it looking cakey.
What’s really impressive is how it handles different types of concerns:
- Dark circles under eyes? Check!
- Age spots and sun damage? Yep!
- Redness and blemishes? Absolutely!
- Discoloration? Got you covered!
The finish is natural – not too matte, not too dewy. One reviewer even mentioned that after using it consistently on a large freckle, the spot actually faded over time! (They speculated it might be due to vitamin C or citric acid in the formula.)
Shade Range & Versatility
OK, so here’s the biggest drawback – the shade range is LIMITED. Way too limited for 2025 when other brands offer 40+ shades! However, the Medium 715 shade seems to be surprisingly versatile. Multiple reviewers mentioned it somehow works for family members with different skin tones – from fair to olive.
One reviewer summed it up perfectly: “The MEDIUM miraculously matches my skin tone, my 81yr Mom’s beautiful olive tone, and my 30yrs young daughter’s fair skin.”
That said, if you have very deep skin, you’re likely out of luck with this product line. This is definitely an area where COVERGIRL needs to step up their game.
Longevity & Wear
For a drugstore concealer, the staying power is impressive! It doesn’t disappear after a couple of hours like some cheaper options. Several reviewers mentioned it lasts all day, though some recommend setting it with powder or setting spray for maximum longevity.
It doesn’t seem to oxidize much throughout the day (that annoying thing where concealer turns orange-y). The formula strikes a nice balance – it’s moisturizing enough not to look dry and patchy, but not so emollient that it slides right off your face.
Value for Money
At its price point (typically under $10), this concealer offers EXCEPTIONAL value. So many reviewers mentioned trying expensive high-end brands and coming right back to this one. As one reviewer put it: “No reason to get expensive concealers. This is it!”
The only complaint about value was from a few people who felt the product amount was small. But even though it’s only 0.14 ounces, most people find it lasts quite a while since you don’t need a ton of product for each application.
Special Features & Benefits
Beyond the basics, there are some standout qualities that make this concealer special:
- Versatility: Works under foundation, over foundation, or alone on bare skin
- Age-friendly: Doesn’t emphasize fine lines or wrinkles like many concealers do
- Simplicity: Super quick and easy for busy mornings
- Longstanding formula: They haven’t “improved” it into something worse (which happens ALL THE TIME with beloved beauty products!)
- Possible skin benefits: Some users reported actual improvement in spots they covered regularly
Who It’s Perfect For
Based on the reviews, this concealer is especially great for:
- People with mature skin who find most concealers settle into lines
- Anyone who wants a fuss-free, quick application
- Those with medium skin tones (though surprisingly versatile)
- People covering sun/age spots, under-eye circles, or redness
- Makeup minimalists who want something easy that just works
Who Should Skip It
You might want to look elsewhere if:
- You need extremely full coverage
- You have very deep skin tones
- You prefer a very matte or very dewy finish
- You need a concealer with added skincare benefits
- You want something that comes with an applicator
The Nostalgia Factor
There’s something weirdly comforting about this product that comes through in many reviews. People LOVE that it’s remained consistent for decades. One reviewer mentioned using it “back in the 70’s/80’s” and another said “I’ve used this product forever. I don’t know when it was first made, but I’ll bet that’s when I started using it!”
In a beauty industry that’s constantly pushing “new and improved” formulas, there’s something reassuring about a product that just keeps doing what it’s supposed to do, year after year.
Environmental Considerations
Just one negative note – a reviewer mentioned excessive packaging: “Okay, no one wants 30x as much bubble wrap as one tube of concealer. Save the planet.” This isn’t a problem with the product itself, but something COVERGIRL (or perhaps Amazon) could improve on.
The Bottom Line
COVERGIRL Smoothers Concealer in Medium 715 is one of those rare drugstore products that performs like a luxury item. It’s stood the test of time for good reason – it WORKS. The creamy texture, easy application, versatile coverage, and impressive staying power make it a standout performer regardless of price.
Is it perfect? No – the shade range is disappointingly limited, and some people might need more coverage. But for what it is and what it costs, it’s hard to beat.
After analyzing dozens of reviews from longtime users, it’s clear this concealer deserves its status as a drugstore holy grail. It’s not flashy or trendy, it doesn’t have cute packaging or a viral TikTok moment – it just performs consistently day after day, year after year.
If you’re tired of spending big bucks on concealers that don’t deliver, this little tube might be exactly what you’ve been looking for all along!
💄👍 FINAL VERDICT: 4.5/5 stars 👍💄
Buy on Amazon: Here
