So I’ve been testing out the Covergirl Lash Blast Cleantopia Mascara In Black Brown for a while now, and I’ve got THOUGHTS. Like, a lot of them. If you’re considering this “clean beauty” mascara option, you’ll definitely want to hear what I’ve discovered after putting it through its paces.
First Impressions: The Look & Feel
Right out of the gate, this mascara has an interesting vibe. The packaging is pretty sleek – typical Covergirl quality – and the Black Brown 810 shade is a nice option for those who find pure black too harsh (especially if you have lighter coloring).
The wand itself is… unique. It has this wavy, hourglass shape with one end larger than the other. Some people LOVE this design, while others find it awkward to use. Personally, I think it takes a bit of getting used to, but once you figure out your technique, it can actually reach lashes that other mascaras might miss.
The Clean Beauty Angle: Does It Matter?
Let’s talk about the “Cleantopia” name and what that means. This is part of Covergirl’s plant-based, “clean” line of products. For anyone with sensitive eyes or contact lenses, this is a HUGE selling point.
Many reviewers specifically mentioned switching to this mascara because regular formulas were causing irritation, headaches, or redness. One reviewer even said: “Regular mascara has started giving me headaches behind my eyes- I would then remove the mascara and within 15 minutes the headaches would go away.” For her, this Cleantopia version solved that problem completely!
If you have sensitive eyes, this could genuinely be a game-changer for you. Multiple reviewers confirmed zero irritation even with all-day wear.
Application: The Good, The Bad, and The Clumpy
Okay, here’s where opinions really start to diverge. The application experience seems to depend a LOT on:
- Your personal technique
- Whether you got a fresh tube
- Your natural lash type
When it works well, this mascara goes on smoothly and creates beautifully separated, lengthened lashes. One excited reviewer said: “A waitress at Cracker Barrel had the longest, separated, most beautiful lashes that I had to ask her if they were real! She said yes and told me she uses The Cleantopia mascara from the drug store, so I went and bought it stat! Guess whose lashes are separated and long and beautiful today–mine!”
HOWEVER (and this is a big however), many users complained about clumping. I mean, A LOT of people mentioned clumping. One frustrated buyer even dubbed it “Clumptopia instead of Cleantopia.” 😂
The formula seems to be on the thicker side, which some users love for volume but others find difficult to work with. Several reviewers mentioned having to scrape excess product off the wand before applying, which is kind of a hassle.
Performance Throughout the Day: Mixed Results
Alright, so you’ve applied it successfully – what happens next? Again, experiences varied widely:
For many users, this mascara stays put all day with no smudging or flaking. One happy customer noted: “I love that it doesn’t smudge throughout the day for me, my eyes can water and I don’t have raccoon eyes.”
But for others, it was raccoon-city by lunchtime. A disappointed reviewer shared: “It’s a more affordable option for non-toxic mascara but it’s clumpy and flakes a lot through out the day. Roughly 8 hrs later and it appears your wearing under eye liner because it flakes off so much.”
From analyzing all the feedback, it seems like your skin type and environment play a big role in how well this stays put. If you have oily skin or live in a humid climate, you might experience more transfer than someone with dry skin in a cooler climate.
The Formula Longevity Issue
One recurring complaint worth mentioning: several users noted that the formula seemed to dry out or thicken up FAST, sometimes within just a few weeks of opening.
One reviewer explained: “I really love the color and wand on this mascara!! When it’s fresh, it goes on really nicely and looks amazing!! Unfortunately, I have yet to find a mascara that stays fresh for a while. After only a few weeks the formula began to thicken up and look clumpy on my eyes.”
This is something to consider if you don’t wear mascara daily – you might not get through the tube before the formula deteriorates.
Who Will LOVE This Mascara?
After reviewing all the feedback, I think this mascara is PERFECT for:
- People with sensitive eyes or contact lens wearers who need a gentle formula
- Those looking for a more natural makeup look (not super dramatic)
- Anyone who values “clean” beauty products with plant-based ingredients
- People with already decent lashes who just need enhancement rather than a complete transformation
- Those who prefer a mascara that washes off easily with regular face wash
One mature woman summed it up perfectly: “If you are wanting a simple mascara this is it. If you want a lot of thickening or lengthening it won’t do. If you are a mature woman give it a try!”
Who Should Skip This One
On the flip side, this probably ISN’T the mascara for you if:
- You want dramatic, falsies-level volume and length
- You need your mascara to last through intense conditions (workouts, crying, etc.)
- You hate dealing with potential flaking or transfer
- You get frustrated easily by clumpy formulas
- You prefer plastic brushes to traditional fiber ones
The Value Factor
At a drugstore price point, this mascara is definitely more affordable than high-end options. Several reviewers compared it favorably to much more expensive mascaras: “I’ve been trying for a long time to find a drugstore mascara I like. My favorite is DIOR DiorShow, I think mostly for the fat, fibrous brush.”
For the price, many found it to be a great value, especially considering the clean ingredients.
My Final Verdict
After weighing all the pros and cons from numerous experiences with this mascara, here’s my honest take:
The Covergirl Lash Blast Cleantopia Mascara in Black Brown 810 is a solid 3.5/5 stars. It’s not perfect, but it fills an important niche in the market for those seeking a more natural, eye-friendly formula.
The biggest strengths are its non-irritating formula, natural-looking enhancement, and easy removal. The biggest drawbacks are inconsistent application, potential for clumping, and formula longevity issues.
Would I recommend it? YES, but with caveats. It’s worth trying if you prioritize gentle ingredients and have had issues with eye irritation from other mascaras. It’s also good for those who prefer a more subtle, everyday look.
If you do try it, here are some tips from reviewers who loved it:
- Wipe excess product from the brush before applying
- Wait between coats if adding multiple layers
- Use the smaller end of the brush for inner corner lashes
- Understand it’s best for a natural look, not dramatic volume
The Bottom Line
The Cleantopia Mascara is a bit of a mixed bag – some users call it the best mascara they’ve EVER used, while others returned it after one use. Your mileage may vary depending on your lash type, application technique, and expectations.
For those who’ve struggled to find a mascara that doesn’t irritate sensitive eyes, this could be a life-changing product. For those seeking drama and impact, you might need to look elsewhere.
Have you tried this mascara? I’d love to hear YOUR experiences with it in the comments below!
Buy on Amazon: Here
